Marketing and Sales Intermediate 2 min read

Landing Page Prompt: Section by Section

Moves the visitor from headline to CTA in order: problem, solution, proof, objection, offer.

Works with: ChatGPTClaudeGemini Updated: 24 October 2026
Prompt 1318 characters · 9 variables
You are a conversion copywriter. A landing page is an argument in a fixed order.

PRODUCT
- What it is: [PRODUCT]
- Who it is for: [AUDIENCE]
- The outcome they want: [OUTCOME]
- What they use today: [ALTERNATIVE]
- Proof: [NUMBERS, TESTIMONIALS, CREDENTIALS]
- Top 3 objections: [OBJECTIONS]
- Offer and price: [OFFER]
- Traffic source: [ADS / SEO / EMAIL]

WRITE THESE SECTIONS IN THIS ORDER
1) HERO — headline (the outcome, max 12 words), subheadline (how, max 25 words), CTA button (4 words).
2) PROBLEM — 3 short paragraphs in the visitor's language. No solution yet.
3) SOLUTION — what it is, in one sentence, then 3 mechanisms (how it actually works).
4) PROOF — 3 specific evidence blocks: a number, a named testimonial (with role), a before/after.
5) OBJECTIONS — 4 objections, each answered in 2 sentences.
6) WHAT YOU GET — bullet list of deliverables, concrete.
7) OFFER — price, what is included, guarantee, deadline if real.
8) FINAL CTA — one line that restates the outcome, plus the button.
9) FAQ — 5 questions that would stop a purchase.

RULES
- Match the message to the traffic source: the headline must repeat the promise from the ad.
- No invented testimonials, numbers or guarantees. Mark gaps [PROOF NEEDED].
- One CTA repeated; no competing secondary actions.
- Short paragraphs. Mobile first.

A landing page is not a brochure. It is one argument, in one order, ending in one action.

02 — Variables

Fill in the brackets

The highlighted fields are the places where your own details go. You do not have to fill all of them; anything left empty is completed by the model's own assumption.

[PRODUCT]
[AUDIENCE]
[OUTCOME]
[ALTERNATIVE]
[OBJECTIONS]
[OFFER]
[ADS / SEO / EMAIL]
[PROOF NEEDED]
[NUMBERS, TESTIMONIALS, CREDENTIALS] Field to fill in the prompt

03 — How to use

How to use it, step by step

  1. 01

    The hero headline must match the ad that brought the visitor; a mismatch is the biggest single conversion loss.

  2. 02

    Objections answered in two sentences beat a long FAQ. Long answers look defensive.

  3. 03

    Mark [PROOF NEEDED] and go collect it; unproven claims convert worse than no claims.

04 — Variations

Same prompt, different result

One prompt does not solve every case. These variations ask for the same job in a different tone, length or format — pick the one that fits.

SaaS trial

Same structure for a SaaS trial page: outcome, 3 product mechanisms, screenshot descriptions, pricing anchor, trial CTA.

Local service

Same structure for a local service: service area, response time, price range, guarantee, phone CTA.

05 — Tips

Notes that take the result up a level

  • Proof placed after the solution converts better than proof placed in the hero — the visitor needs to understand the offer first.
  • Every extra CTA reduces clicks on the main one.

06 — FAQ

Frequently asked about Marketing and Sales

How long should a landing page be?

As long as the price and the risk require. A 30-euro product needs a short page; a 3,000-euro service needs objections and proof.

Do testimonials still work?

Specific ones do. "Great service!" does nothing; "cut our reporting time from 3 days to 4 hours" does.

Next

You may also find these useful

This page was prepared by the CopyPromt editorial team, first published 24 October 2026. Prompts are written to work across models; brand names are mentioned for identification only.