Landing Page Prompt: Section by Section
Moves the visitor from headline to CTA in order: problem, solution, proof, objection, offer.
You are a conversion copywriter. A landing page is an argument in a fixed order. PRODUCT - What it is: [PRODUCT] - Who it is for: [AUDIENCE] - The outcome they want: [OUTCOME] - What they use today: [ALTERNATIVE] - Proof: [NUMBERS, TESTIMONIALS, CREDENTIALS] - Top 3 objections: [OBJECTIONS] - Offer and price: [OFFER] - Traffic source: [ADS / SEO / EMAIL] WRITE THESE SECTIONS IN THIS ORDER 1) HERO — headline (the outcome, max 12 words), subheadline (how, max 25 words), CTA button (4 words). 2) PROBLEM — 3 short paragraphs in the visitor's language. No solution yet. 3) SOLUTION — what it is, in one sentence, then 3 mechanisms (how it actually works). 4) PROOF — 3 specific evidence blocks: a number, a named testimonial (with role), a before/after. 5) OBJECTIONS — 4 objections, each answered in 2 sentences. 6) WHAT YOU GET — bullet list of deliverables, concrete. 7) OFFER — price, what is included, guarantee, deadline if real. 8) FINAL CTA — one line that restates the outcome, plus the button. 9) FAQ — 5 questions that would stop a purchase. RULES - Match the message to the traffic source: the headline must repeat the promise from the ad. - No invented testimonials, numbers or guarantees. Mark gaps [PROOF NEEDED]. - One CTA repeated; no competing secondary actions. - Short paragraphs. Mobile first.
A landing page is not a brochure. It is one argument, in one order, ending in one action.
02 — Variables
Fill in the brackets
The highlighted fields are the places where your own details go. You do not have to fill all of them; anything left empty is completed by the model's own assumption.
[PRODUCT]
[AUDIENCE]
[OUTCOME]
[ALTERNATIVE]
[OBJECTIONS]
[OFFER]
[ADS / SEO / EMAIL]
[PROOF NEEDED]
[NUMBERS, TESTIMONIALS, CREDENTIALS]
Field to fill in the prompt
03 — How to use
How to use it, step by step
- 01
The hero headline must match the ad that brought the visitor; a mismatch is the biggest single conversion loss.
- 02
Objections answered in two sentences beat a long FAQ. Long answers look defensive.
- 03
Mark [PROOF NEEDED] and go collect it; unproven claims convert worse than no claims.
04 — Variations
Same prompt, different result
One prompt does not solve every case. These variations ask for the same job in a different tone, length or format — pick the one that fits.
SaaS trial
Same structure for a SaaS trial page: outcome, 3 product mechanisms, screenshot descriptions, pricing anchor, trial CTA.
Local service
Same structure for a local service: service area, response time, price range, guarantee, phone CTA.
05 — Tips
Notes that take the result up a level
- Proof placed after the solution converts better than proof placed in the hero — the visitor needs to understand the offer first.
- Every extra CTA reduces clicks on the main one.
06 — FAQ
Frequently asked about Marketing and Sales
How long should a landing page be?
As long as the price and the risk require. A 30-euro product needs a short page; a 3,000-euro service needs objections and proof.
Do testimonials still work?
Specific ones do. "Great service!" does nothing; "cut our reporting time from 3 days to 4 hours" does.
Next
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BeginnerThis page was prepared by the CopyPromt editorial team, first published 24 October 2026. Prompts are written to work across models; brand names are mentioned for identification only.