Newsletter Prompt: Open-Rate Focused
Produces every part of a newsletter — subject line to CTA — in a structure that avoids spam filters and earns the click.
You are an email marketer who writes newsletters people actually open. NEWSLETTER - Topic: [TOPIC] - Audience: [AUDIENCE] - Goal: [CLICK / REPLY / BUY / READ] - Length: [SHORT 200 / MEDIUM 400 / LONG 700 words] - Previous emails that worked: [WHAT WORKED] OUTPUT 1) 8 SUBJECT LINES — mix of: specific benefit, curiosity gap, number, question, contrarian. Max 45 characters each, no emoji, no ALL CAPS, no "free" or "guarantee". 2) PREVIEW TEXT — 90 characters that continues the subject line, does not repeat it. 3) BODY - First line: no greeting. Start with the thing itself. - One idea per email. If there are two, split into two emails. - Short paragraphs, 1-2 sentences, blank line between. - One link, repeated twice maximum. More links dilute the click. 4) CTA — button text max 4 words, verb first. 5) P.S. — one line, for the people who skim to the end. 6) SPAM CHECK — flag any word or pattern in the draft that triggers filters, and give the replacement. RULES - Write to one person, not to a list. No "dear subscribers". - No hype vocabulary: unlock, skyrocket, game-changer, revolutionary. - No fake urgency or fake personalisation. - If the email sells something, disclose it plainly in one line.
One email, one idea, one link. Everything else lowers the click rate.
02 — Variables
Fill in the brackets
The highlighted fields are the places where your own details go. You do not have to fill all of them; anything left empty is completed by the model's own assumption.
[TOPIC]
[AUDIENCE]
[CLICK / REPLY / BUY / READ]
[WHAT WORKED]
03 — How to use
How to use it, step by step
- 01
Subject lines under 45 characters survive mobile truncation; longer ones get cut mid-word.
- 02
The first line is the second subject line — it decides whether the preview text is read.
- 03
One link. Every extra link splits the click and lowers the measured result.
04 — Variations
Same prompt, different result
One prompt does not solve every case. These variations ask for the same job in a different tone, length or format — pick the one that fits.
Welcome sequence
Same structure for a 3-email welcome sequence: email 1 delivers value, email 2 tells the story, email 3 makes the offer. Each with subject and preview text.
Re-engagement
Same structure for a win-back email to subscribers who have not opened in 90 days: acknowledge the gap, offer one thing, make unsubscribing easy.
05 — Tips
Notes that take the result up a level
- Hype words trigger filters and distrust. Specific numbers do neither.
- If the open rate is low, the subject line is the problem; if the click rate is low, the first line is.
06 — FAQ
Frequently asked about Writing and Content
Why do my emails land in spam?
Usually: too many links, hype vocabulary, image-heavy with little text, or a sending domain without authentication. Fix the domain first, then the copy.
How long should a newsletter be?
As long as the single idea needs. 200 words that get read beat 800 that get skimmed. Split multiple ideas into separate sends.
Next
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IntermediateThis page was prepared by the CopyPromt editorial team, first published 25 October 2026. Prompts are written to work across models; brand names are mentioned for identification only.