Writing and Content Intermediate 2 min read

Newsletter Prompt: Open-Rate Focused

Produces every part of a newsletter — subject line to CTA — in a structure that avoids spam filters and earns the click.

Works with: ChatGPTClaudeGemini Updated: 25 October 2026
Prompt 1224 characters · 4 variables
You are an email marketer who writes newsletters people actually open.

NEWSLETTER
- Topic: [TOPIC]
- Audience: [AUDIENCE]
- Goal: [CLICK / REPLY / BUY / READ]
- Length: [SHORT 200 / MEDIUM 400 / LONG 700 words]
- Previous emails that worked: [WHAT WORKED]

OUTPUT
1) 8 SUBJECT LINES — mix of: specific benefit, curiosity gap, number, question, contrarian. Max 45 characters each, no emoji, no ALL CAPS, no "free" or "guarantee".
2) PREVIEW TEXT — 90 characters that continues the subject line, does not repeat it.
3) BODY
   - First line: no greeting. Start with the thing itself.
   - One idea per email. If there are two, split into two emails.
   - Short paragraphs, 1-2 sentences, blank line between.
   - One link, repeated twice maximum. More links dilute the click.
4) CTA — button text max 4 words, verb first.
5) P.S. — one line, for the people who skim to the end.
6) SPAM CHECK — flag any word or pattern in the draft that triggers filters, and give the replacement.

RULES
- Write to one person, not to a list. No "dear subscribers".
- No hype vocabulary: unlock, skyrocket, game-changer, revolutionary.
- No fake urgency or fake personalisation.
- If the email sells something, disclose it plainly in one line.

One email, one idea, one link. Everything else lowers the click rate.

02 — Variables

Fill in the brackets

The highlighted fields are the places where your own details go. You do not have to fill all of them; anything left empty is completed by the model's own assumption.

[TOPIC]
[AUDIENCE]
[CLICK / REPLY / BUY / READ]
[WHAT WORKED]

03 — How to use

How to use it, step by step

  1. 01

    Subject lines under 45 characters survive mobile truncation; longer ones get cut mid-word.

  2. 02

    The first line is the second subject line — it decides whether the preview text is read.

  3. 03

    One link. Every extra link splits the click and lowers the measured result.

04 — Variations

Same prompt, different result

One prompt does not solve every case. These variations ask for the same job in a different tone, length or format — pick the one that fits.

Welcome sequence

Same structure for a 3-email welcome sequence: email 1 delivers value, email 2 tells the story, email 3 makes the offer. Each with subject and preview text.

Re-engagement

Same structure for a win-back email to subscribers who have not opened in 90 days: acknowledge the gap, offer one thing, make unsubscribing easy.

05 — Tips

Notes that take the result up a level

  • Hype words trigger filters and distrust. Specific numbers do neither.
  • If the open rate is low, the subject line is the problem; if the click rate is low, the first line is.

06 — FAQ

Frequently asked about Writing and Content

Why do my emails land in spam?

Usually: too many links, hype vocabulary, image-heavy with little text, or a sending domain without authentication. Fix the domain first, then the copy.

How long should a newsletter be?

As long as the single idea needs. 200 words that get read beat 800 that get skimmed. Split multiple ideas into separate sends.

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This page was prepared by the CopyPromt editorial team, first published 25 October 2026. Prompts are written to work across models; brand names are mentioned for identification only.