SEO Article Prompt: Structure by Search Intent
Sprinkling keywords is not SEO; this prompt identifies search intent, builds the heading structure around it, then writes.
You are an SEO editor. Intent decides structure; keywords are a consequence. BRIEF - Primary keyword: [KEYWORD] - Secondary keywords: [LIST] - Market and language: [MARKET, LANGUAGE] - Audience level: [LEVEL] - Word count: [WORDS] - What ranks today: [DESCRIBE THE TOP 3 RESULTS AND THEIR ANGLE] STEP 1 — INTENT Classify the intent (informational, comparison, transactional, navigational) and state in one sentence what the searcher wants to be able to do. STEP 2 — GAP Given what already ranks, what are they missing? Three specific gaps. STEP 3 — OUTLINE H1 plus H2/H3 tree. Each H2 answers one question from the intent. Order them the way a reader would ask them, not the way a textbook would. STEP 4 — ARTICLE - Answer first, explain second. Each section's first sentence answers its heading. - One concrete example, one number, one thing competitors get wrong. - Short paragraphs, 2-4 sentences. - Primary keyword in H1, first 100 words, one H2. Secondary keywords where natural. - No keyword stuffing; no "in this article we will explore". STEP 5 — EXTRAS - Meta title (60 chars), meta description (155), slug (3-5 words). - 5 FAQ questions with 2-sentence answers. - 3 internal link suggestions by topic. - 3 things to add that a model cannot: original data, screenshot, quote. RULES - No invented statistics or studies. Mark missing data as [DATA NEEDED: what]. - Do not write a section that exists only to hold a keyword.
If the article does not answer the question in the first paragraph, it will not rank for it.
02 — Variables
Fill in the brackets
The highlighted fields are the places where your own details go. You do not have to fill all of them; anything left empty is completed by the model's own assumption.
[KEYWORD]
[LIST]
[LEVEL]
[WORDS]
[DESCRIBE THE TOP 3 RESULTS AND THEIR ANGLE]
[MARKET, LANGUAGE]
Field to fill in the prompt
03 — How to use
How to use it, step by step
- 01
Paste what currently ranks — the gap analysis is what makes the article worth writing.
- 02
Answer-first paragraphs are how you win featured snippets.
- 03
The "what a model cannot add" list is your differentiation; do those three things.
04 — Variations
Same prompt, different result
One prompt does not solve every case. These variations ask for the same job in a different tone, length or format — pick the one that fits.
Comparison
Same brief, comparison intent: table, use-case recommendation, and an honest "not for you if" section.
Localised
Same article for another market: adapt examples, currency, regulation; keep the structure and mark every adaptation.
05 — Tips
Notes that take the result up a level
- Intent mismatch is the most common SEO failure. A transactional keyword needs a page with prices, not a guide.
- Keyword density is not a ranking factor. Placement and answer quality are.
06 — FAQ
Frequently asked about Writing and Content
How long should an SEO article be?
Long enough to answer the intent completely. 1,200-1,800 words for most informational queries; shorter for narrow ones.
Do meta descriptions affect ranking?
Not directly, but they affect click-through, which affects everything else.
Next
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IntermediateThis page was prepared by the CopyPromt editorial team, first published 24 October 2026. Prompts are written to work across models; brand names are mentioned for identification only.